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Brands..
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27 Haziran 2022 Pazartesi 17:17

Brands..

Brand news..

"OUTSTANDING ACHIEVEMENT OF GREAT TARGETS" AWARD FROM ULUDAG AUTOMOTIVE INDUSTRY EXPORTERS' ASSOCIATION TO ANADOLU ISUZU

Anadolu Isuzu was awarded by Uludağ Automotive Industry Exporters' Association (OIB) for its outstanding production and export performance in 2021. Anadolu Isuzu received the "Outstanding Achievement of Great Targets" award given by OIB.

Anadolu Isuzu Commercial Functions Group Director Hakan Kefoğlu said in his statement on the subject that; “As Anadolu Isuzu, we increased our exports in 2021 despite the general downward trend in the sector. Today, we export the vehicles we produce with the tailor-made manufacturing model in our modern production facilities with smart factory features in Çayırova to 45 countries. Environmentalist and modern vehicles that we develop and produce in accordance with the most up-to-date demands of world cities attract great attention and admiration in many parts of the world, especially in the European Union. We are very happy to be the owner of the 'Outstanding Achievement of Great Targets' award given by the Uludağ Automotive Industry Exporters' Association. As Anadolu Isuzu, we will continue to expand into new markets and contribute to Turkey's exports and economic development, while strengthening our presence in our existing markets, as we have done so far."

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FORD OTOSAN: TURKEY'S EXPORT LEADER, MOST VALUABLE AUTOMOTIVE BRAND AND THE SECOND LARGEST INDUSTRIAL COMPANIES

Ford Otosan, which has been providing benefits to the society with its innovative products and services for more than 60 years in Turkey, has achieved many successes one after the other with the aim of being Turkey's most valuable and most preferred industrial company.

Ford Otosan, which realized an export of 6.2 billion dollars in 2021, has kept the title of export champion of Turkey for 7 years in a row and of automotive sector for 11 years in the "Top 1000 Exporter Companies" research prepared by Turkish Exporters Assembly (TIM). Being the export leader once again, Ford Otosan realized 79 percent of Turkey's commercial vehicle exports last year, in the "Top 1000 Exporters" research conducted by TIM since 2003 and covering all 26 sectors. While Ford Otosan continues its global growth day by day by exporting vehicles and parts to 96 countries on five continents, it contributes to the growth and strengthening of the Turkish economy thanks to the added value it creates.

Ford Otosan: Turkey's second largest industrial enterprise and third most valuable brand

Ford Otosan has also recently won the title of the second largest industrial enterprise with 67 billion 305 million TL according to sales from production in 2021, in Turkey's Top 500 Industrial Enterprises Research of the Istanbul Chamber of Industry (ISO), which determines the giants of the industrial sector. Following this success, Ford Otosan advanced 7 places in the list announced by Brand Finance, one of the most respected brand research and evaluation institutions in England, and ranked third with a brand value of 819 million dollars in the "Turkey's Most Valuable Brands-Turkey 100" list.? ?

Özyurt: While leading the future, we will not give up the championship next year.

Evaluating Ford Otosan's successive successes, Ford Otosan Leader Güven Özyurt stated that the company maintained its traditional leadership in the commercial vehicle market with a 32.8% share in the first quarter of 2022 and maintained its position in the 3rd rank with a 10% share in the total market. Drawing attention to the role of Ford Otosan's investments and innovative vision in these successes, Özyurt said that; “While Ford Otosan, the leading power of the automotive industry and the export champion of Turkey, leads the electric, connected and autonomous transformation in the automotive sector, it also adds value for our country. continues to create. While creating the automotive trends of the future, we completed 2021 as one of the most successful years in our history, despite the difficulties experienced in our industry on a global scale, thanks to the investments we made in our country, our production power, our qualified human resources, and the products and services we offer. We have been the export leader in the automotive industry since 2011. The success we have achieved in the first six months this year, both our opening to international operations by incorporating Ford's Craiova factory in Romania, the electrification of our Transit legend recently, are the developments that show that we do not intend to give up the championship next year. We would like to express our gratitude to our valuable colleagues and stakeholders who contributed to Ford Otosan's success as it became the largest commercial vehicle manufacturer in Europe with the new generation vehicles we will produce in our four factories in two countries.”

Anadolu Isuzu received the "OSD member who increased its exports the most in terms of value in 2021" award within the scope of the OSD Achievement Awards organized by the Automotive Industry Association (OSD) in April of this year.

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SPECIAL VEHICLE CENTER OF FORD TRUCKS WAS OPENED

'Customer-specific designed' heavy commercial vehicles will hit the road

Ford Trucks, which stands out with its more than 60 years of experience and engineering power in heavy commercial vehicle production, places its customer-oriented approach at the heart of its production thanks to its Special Vehicle Center. With the Special Vehicle Center, Ford Trucks will design and manufacture customers' special or personalized vehicle demands in-house, in addition to its current vehicle portfolio.

Ford Trucks, the heavy commercial vehicle brand of Ford Otosan, the pioneering power of the Turkish automotive industry, will respond to the special and personalized vehicle demands of its customers with its Special Vehicle Center at its Eskişehir Plant. In the Special Vehicle Center established in Ford Trucks' Eskişehir Factory, the demands of heavy vehicle users will be met very quickly, flexibly and with the highest quality, while vehicles with custom personal options can be designed and produced.

Acting with the vision of creating value with the most efficient transportation solutions, Ford Trucks defines its purpose of existence as “Being a companion who cares about its customers and improves their business” with its customer satisfaction-oriented approach. And at the Special Vehicle Center, which is one of the most important steps it has taken in this direction, the vehicles leaving the line will be customized to suit the needs of the customers in the business area. In this center, not only hardware but also software applications can be customized, while vehicles can be equipped with special technologies such as new smart applications and software in line with demand.

Special vehicles that the customer dreams and needs will be produced

Realizing that the fast and urgent demands of customers and dealers require a more flexible structure apart from conventional methods and traditional mass production, Ford Trucks developed the Special Vehicle Center with a plan consisting of 2 phases.

In the first phase, which will start with the modifications made in line with customer demands, in the special vehicle center instead of the production lines, Ford Trucks will first set off by gaining the ability to modify the vehicles in stock according to customer demands.

In the second phase, it aims to produce vehicles that the customer dreams and needs, such as new niche products demanded by the market, personalized luxury package demands, vehicle wraps, by further developing technological competencies, especially the production of vehicles suitable for superstructure applications; hence, it aims to improve vehicle lead times for specific orders with its ability to rapidly convert stock vehicles.

Thus, with the Special Vehicle Center, it will be able to produce solutions suitable for different superstructure demands, while being able to deliver rapid revisions that are not in the standard design as ex-factory.

While Ford Trucks manufactures the vehicles of the future with zero emissions in its factory, it will strengthen its competitive advantage in the EU and Turkish markets by meeting the difficult demands of the global market with the power brought by the Special Vehicle Center.

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MERCEDES-BENZ TURK LEADS THE AUTOMOTIVE INDUSTRY WITH ITS ENVIRONMENTAL STUDIES

Mercedes-Benz Turk, which aims to achieve zero CO2 emissions during production until 2039 within the scope of the "Green Goals" program and continues its studies and investments in this direction, leads the automotive sector in this field as well.

Mercedes-Benz Turk successfully completed the transition audit to ISO 14001:2015 in 2018 and received the Environmental Management System Certificate. Before the necessary investments are made, the Energy Management Team, consisting of experts who have the certificates required by the relevant legal regulation, determined the points that need improvement and efficiency potentials with the regular reports they prepared. The Hoşdere Bus Factory and Aksaray Truck Factory of Mercedes-Benz Turk were also entitled to receive the Zero Waste certificate from the Ministry of Environment and Urbanization in 2021, after the studies and investments they carried out in the field of environment.

82 tons less CO2 emission to the atmosphere in 2021 at Hoşdere Bus Factory

Thanks to the solar power plant, Hoşdere Bus Factory released 82 tons less CO2 into the atmosphere in 2021. The Hoşdere Bus Factory, which saves 25 percent of energy thanks to its automation system, also recycled 96 percent of the 7,300 tons of waste generated during production. As a result of cleaning with ozone in the cafeteria, water consumption decreased by approximately 50 percent.

Aksaray Truck Factory: the production facility with the largest green area in its region

Aksaray Truck Factory is the production facility with the largest green area in its region. In 2021, 601 MWh of electrical energy and 2,335 MWh of natural gas savings were achieved in the factory, and 693 tons of less CO2 was emitted to the nature. In the factory, where 98 percent of the 5,323 tons of waste generated during production is recycled, 200 thousand m3 less water was spent as a result of the works carried out to reduce water consumption and ensure sustainability. In addition, with the commissioning of the waste collection unit in Aksaray Mercedes-Benz Turk lodgings, wastes are separated into 6 categories as plastic, paper, glass, metal, waste batteries and waste electronic goods. Wastes collected according to their categories are sent to the municipality's recycling facilities.

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MERCEDES-BENZ TURK, THE OWNER OF THE “FIRST ACCREDITED TEST LABORATORY” IN THE INDUSTRY, CONTINUES ITS INNOVATIVE PROJECTS

Having the "first accredited test laboratory" among the companies operating in the automotive sector in Turkey, Mercedes-Benz Turk continues to be a pioneer in this field as well as in many other areas.

The company, which received the accreditation of the "Material Laboratory", "Surface Protection Laboratory" and "Environmental Laboratory" within the body of Hoşdere Bus Factory in 2012, had the technical and administrative qualifications of its laboratories approved by the authorized institutions according to international criteria. Continuing its investments for test laboratories in the intervening 10 years, Mercedes-Benz Turk continues its works without interruption in order to respond to changing customer demands and legal regulations as quickly as possible. In these laboratories, combustion tests within the scope of ECER R118.03 regulation, fastness in textile materials, mechanical strength tests, strength, hardness and elemental analysis in metal materials, corrosion tests in steel and aluminum materials, and wastewater analyzes within the scope of municipal wastewater regulation are conducted.

Mercedes-Benz Turk believes that these laboratories will make significant contributions to the company in the future with its laboratory investment and accreditation process that it has made many years ago. The laboratories, where the test results are accepted nationally and internationally, accelerate the innovative projects of Mercedes-Benz Turk, thanks to their technical infrastructure and continuous improvement of their capabilities.

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1.1 BILLION DOLLARS OF EXPORT

TIM Top 1000 Exporter Firms 2021 results have been published. Reliable leader Tırsan, carrying the trailer industry to the top in 2021, achieved a first in the history of the sector by exporting 1.1 billion dollars with the success it has maintained for the last 5 years.

Tırsan, which is at the top of the Top 1000 Exporters List announced by the Turkish Exporters Assembly (TİM), ranked 14th in the automotive sector and 84th in the general ranking with its export of 237.9 million dollars in 2021.

Tırsan has become Turkey's 100% Turkish-owned automotive manufacturer, ranking 8th in the automotive industry in 2021, in the list of ISO Turkey's largest industrial companies.

Leading the sector with its innovative products developed in Turkey's first R&D Center, Tırsan continued its success in 2021. Receiving 1 patent per week, Tırsan ranked 3rd among all sectors in the Turkish Time independent research, and 1st in terms of the number of patents per employee.

Tırsan won 4 awards at the "2021 European Innovation Awards", the most prestigious innovation award in the trailer industry. Thus, it became the first and only company to achieve this success in such a short time, by receiving awards in all 7 different categories in the last 3 periods alone.

Tırsan continues to be the first choice of its customers with the product and service solutions it develops by producing its own technology, maintaining its export successes and moving the Turkish trailer industry forward.

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MERCEDES-BENZ TURK BECAME THE COMPANY THAT EXPORTED THE MOST TRUCKS IN THE FIRST FIVE MONTHS OF THE YEAR

Having sold a total of 879 trucks, 285 trucks and 594 tractor trucks, to the Turkish domestic market in May, Mercedes-Benz Turk maintains its successful performance in the Turkish market in exports as well. The company exported 763 of the 1,426 trucks produced at the Aksaray Truck Factory to European countries in May.

Mercedes-Benz Turk Aksaray Truck Factory, which produces at high standards and quality, exports trucks to more than 10 international markets in Western and Eastern Europe. Producing 7 out of every 10 trucks exported from Turkey in the first 5 months of 2022, the company continues its traditional leadership.

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MERCEDES-BENZ TURK EXPORTED A TOTAL OF 239 BUSES TO 17 COUNTRIES IN MAY

Mercedes-Benz Turk, which was the best-selling intercity bus brand in Turkey last year, continues to export the buses produced at its Hoşdere Bus Factory without slowing down. Exporting 239 buses to 17 countries in May, Mercedes-Benz Türk became the company that exported the most buses in the first 5 months of 2022, with a total of 856 buses.

Buses exported to Europe in May

Mercedes-Benz Turk has exported the buses it produces to 16 European countries, including Portugal, Poland, Croatia and Italy, as well as to the United States. Portugal, which was the country to which the most buses were exported with 163 units in May, was followed by Poland with 15 units, while 12 buses were exported to Croatia and Italy each.

Exporting buses to 21 different countries in the first 4 months of the year, Mercedes-Benz Turk also exported to Norway, Slovenia and Croatia in May. Along with these countries, the buses produced at Hoşdere Bus Factory were exported to a total of 24 countries in the January-May period of 2022.

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SCANIA TAKES FULL APPROVAL FOR AUTONOMOUS TEST DRIVE

Scania received the necessary approval for driverless transport operations. Scania autonomous driving vehicles will now be able to test drive all highways between the Swedish cities of Södertälje and Jönköping.

In the first place, Scania obtained the permit to operate three autonomous trucks on a part of the highway between Nyköping city, 70 kilometers south from Scania's main production center Södertälje in February 2021, and with the success it achieved, Scania expanded the distance of the tests and the parameters. Scania autonomous vehicles will be able to use all kinds of local and national roads between Södertälje and the city of Jönköping, about 300 kilometers away.

According to the statements made by Scania officials, a total of 3 vehicles will proceed autonomously from the exit gate to the destination. During these tests, a driver will be at the wheel watching the system, but will not intervene except in emergencies. Vehicles will be able to reach the maximum speed limit of 80 km / h on the highway. Data collected from the tests is planned to be developed to address the widest possible range of scenarios that Scania may encounter with autonomous vehicles. Thus, it is aimed to start more operations in other parts of Europe.

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MERCEDES-BENZ TURK'S STAR GIRLS CAME TOGETHER IN ISTANBUL

Supporting the economic development of Turkey for 55 years with its employment, investments, exports and financial sustainability, Mercedes-Benz Turk also supports the empowerment of women in social and economic life with its different programs. In this context, the “Every Girl is a Star” program, which was launched in 2004, continues to grow stronger each year. Acting with the approach of "equality of opportunity, sustainable development, our common future and our common well-being" approach, Mercedes-Benz Turk's program started by supporting 200 girls in 17 provinces with the Association for Supporting Contemporary Life (ÇYDD) celebrates its 18th anniversary..

Welcoming the Star Girls in its traditional Istanbul visit on June 23, 2022, Mercedes-Benz Turk brought together 25 Star Girls from Adana, Antep, Kırşehir, Samsun and Çanakkale in Istanbul. At the meeting held with the participation of Mercedes-Benz Turk Chief Executive Officer Süer Sülün, Association for Supporting Contemporary Life (ÇYDD) Scholarship Unit Responsible Board Member Prof. Dr. Cihan Tansel Demirci and ÇYDD Deputy Chairman Lawyer Sedat Durna, latest updated information about “Every Girl is a Star” program was also shared.

In his speech, Mercedes-Benz Turk Chief Executive Officer Süer Sülün said that; “All our efforts are to support the sustainable development of Turkey, to strengthen the young generations and to build a better world together. The young generation of our country carries the energy that will establish the future of our country. We, on the other hand, are very happy to support our youth with our knowledge, experience and opportunities. We are #alwaystogether with Turkey's young generations. Because we know that we can only go #alwaysahead with them.”

ÇYDD Scholarship Unit Responsible Board Member Prof. Dr. Cihan Tansel Demirci said that; “In this journey we embarked on for the education of our female students, we aim to advance together with the Mercedes-Benz Turk family, to ensure that our young girls gain the power they deserve in every field, and to provide women with equal opportunities in the social and economic life where men are privileged. The project, which started 18 years ago with 200 female students, is supported by Mercedes-Benz Turk as well as dealers, sub-industry companies and Mercedes-Benz Turk employees. Thanks to these supports, we have reached 6 thousand high school girls and 850 young female university students from 60 provinces of Turkey, and we have hope for the modern future.”

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“ZF SELECTED AS THE “BEST BRAND” IN COMMERCIAL VEHICLE TRANSMISSIONS”

ZF was deemed worthy of the “Best Brand” award in the Commercial Vehicle Transmissions category at the 2022 ETM Awards. In the survey organized by ETM, one of the leading media organizations in the commercial vehicle and logistics industry in Germany, approximately 6,000 industry representatives, consisting of manufacturers, fleet operators and drivers, chose ZF as the brand that offers the best quality, efficiency and value in propulsion systems.

Sponsored by publisher ETM, the annual reader survey is recognized in the commercial vehicle industry as a powerful barometer of a company's image and product quality. Representing a tough industry-wide jury, readers of Lastauto Omnibus, Trans Aktuell and FERNFAHRER magazines cast a total of over 5,978 votes across various vehicle and product categories.

Speaking at the ceremony held in Berlin on June 1, Winfried Gründler, responsible for ZF's Commercial Vehicle Solutions division and Powertrain Systems, said that; “The outstanding success of ZF's advanced transmission products has strongly placed the trust in us of vehicle manufacturers, fleet operators and drivers. reflects. This prestigious award is proof that we are constantly developing more efficient and more durable technologies through our relentless innovation."

Receiving more than half of the votes (51%), ZF retained its title of Best Brand in the "Commercial Vehicle Transmissions" category. In this success, ZF's innovative Commercial Vehicle Gearbox products proved themselves once again.

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